DARIA MILLIGAN
Art Director
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A Toast to Tradition

 

This Christmas campaign celebrated the serious and sweet, the silly, the wonderfully weird and totally unique traditions of Publix Super Markets fans.

 
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We asked fans to respond with their traditions and we recreated them in real time on Instagram.

 
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We had a collaborative studio full of food stylists, photographers, illustrators, creative teams, community managers, and clients. It was a whole lot of chaos topped with just enough sugar.

 
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